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Toyota is widely recognized for its reliable and affordable vehicles. However, Toyota also produces high-end cars that blend luxury, performance, and cutting-edge technology. In this article, we’ll take a closer look at the most expensive Toyota models available in the USA, showcasing what makes them stand out and why they command premium prices.

1. Toyota Century
Price: Approximately $180,000 (Imported to the USA)
The Toyota Century is a luxury sedan often referred to as Japan’s answer to the Rolls-Royce. While it is primarily available in Japan, enthusiasts in the USA import it for its prestige and unmatched luxury.
Key Features:
- Engine: 5.0L V8 hybrid delivering 425 hp.
- Interior: Handcrafted leather and wool upholstery with advanced noise-canceling technology.
- Special Touches: Rear-seat entertainment, reclining massage seats, and a design steeped in Japanese elegance.
The Century is for those who seek exclusivity, as only a limited number are produced each year.
2. Toyota Land Cruiser 300 Series
Price: $85,000+
The Toyota Land Cruiser 300 Series continues the legacy of rugged off-road capability combined with refined luxury. While Toyota discontinued the Land Cruiser in the US market in 2021, the new 300 Series can still be imported.
Key Features:
- Engine: 3.5L twin-turbo V6 engine producing 409 hp.
- Capability: Advanced off-road systems, locking differentials, and crawl control.
- Luxury: Leather-trimmed interiors, large infotainment systems, and spacious seating for up to 7 passengers.
The Land Cruiser is an icon for adventure lovers who demand performance and luxury.
3. Toyota Sequoia Capstone
Price: Starting at $76,000
The Toyota Sequoia Capstone is Toyota’s most luxurious SUV available in the US. Designed to compete with premium full-size SUVs, it blends power, sophistication, and family-friendly features.
Key Features:
- Engine: i-FORCE MAX 3.5L twin-turbo hybrid V6 with 437 hp.
- Interior: Premium semi-aniline leather seats, ambient lighting, and real wood trim.
- Tech Features: A 14-inch infotainment screen, a panoramic moonroof, and a suite of advanced safety features.
The Sequoia Capstone is perfect for families who want luxury and utility in one package.
4. Toyota Tundra Capstone
Price: Starting at $75,000
The Toyota Tundra Capstone redefines what a luxury pickup truck can be. As Toyota’s flagship truck, it combines rugged durability with high-end features.
Key Features:
- Engine: i-FORCE MAX 3.5L twin-turbo hybrid V6 generating 437 hp.
- Interior: Quilted leather seats, a heated steering wheel, and a head-up display.
- Tech and Capability: A towing capacity of up to 12,000 pounds, trailer backup assistance, and a large multimedia system.
For those who want a workhorse that doubles as a luxurious ride, the Tundra Capstone is the answer.
5. Toyota GR Supra A91-MT Edition
Price: $59,440
The Toyota GR Supra A91-MT Edition brings sports car performance and exclusivity to the Toyota lineup. With only 500 units produced for the US market, it is a collector’s dream.
Key Features:
- Engine: 3.0L inline-6 turbocharged engine producing 382 hp.
- Performance: A six-speed manual transmission for purists.
- Exclusive Features: Unique matte white paint, red accents, and a performance-tuned suspension.
This car is ideal for driving enthusiasts who crave precision and speed.
6. Toyota Highlander Platinum Hybrid
Price: Starting at $52,625
The Toyota Highlander Platinum Hybrid combines efficiency, space, and luxury. It’s one of the most premium options in Toyota’s hybrid SUV lineup.
Key Features:
- Engine: 2.5L 4-cylinder hybrid engine with 243 hp.
- Interior: Leather upholstery, ventilated front seats, and a panoramic moonroof.
- Tech and Safety: A 12.3-inch infotainment display, a digital rearview mirror, and Toyota Safety Sense 2.5+.
This SUV is a perfect choice for eco-conscious buyers who still want comfort and style.
Why Do These Toyota Cars Command Premium Prices?
Toyota’s high-end vehicles are priced higher due to the combination of:
- Advanced Technology: Hybrid powertrains, off-road systems, and state-of-the-art infotainment.
- Luxurious Interiors: Handcrafted materials, high-tech features, and premium designs.
- Limited Availability: Some models, like the Toyota Century and GR Supra A91-MT Edition, are produced in small quantities.
- Proven Reliability: Even at the luxury level, Toyota maintains its reputation for dependable engineering.
FAQs
Q: What is the most expensive Toyota car in the USA?
A: The Toyota Century is the most expensive Toyota car, priced around $180,000 when imported.
Q: Is the Toyota Land Cruiser still available in the USA?
A: The Land Cruiser 300 Series is no longer sold directly in the USA, but it can be imported.
Q: Does Toyota make luxur